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Banner Ads

Banner Advertising, Banner Ads on the web, are probably quite familiar to you if you have been on the Internet for a while. Banner Ads provide a cost effective way of promoting your web site. It an electroinc sign post on the web offering direct access to your business website, via a single click.

What are Banner Ads?

Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense. We will examine banner ads and their place on the Internet. We will see how they work, how advertisers rate their effectiveness, and how you can use them to advertise your site or bring in revenue. We'll also examine the technology behind them and look at some of the different forms they can take. By the end of this article, you will be a banner ad expert!

Are they right for you?

Standard Sizes for Ads

Internet Advertising Bureau standard ad sizes

Sizes (in Pixels)Name
468x60Full Banner
120x600Skyscraper Banner
234x60Half Banner
125x125Square Button
120x90Button1
120x60Button2
88x31Micro Button
120x240Vertical Banner

Other standard sizes in use

Sizes (in Pixels)
48x468
392x72
728x90Leader Board

Rectangles and Pop-Ups

300 x 250Medium Rectangle
250 x 250Square Pop-Up
240 x 400Vertical Rectangle
336 x 280Large Rectangle
180 x 150Rectangle